Page 9 - How to Grow Business Through LinkedIn (English)

responses, and two of those six will become clients. Instead of

attending trade conferences, exhibiting and speaking at a cost of
approximately $10,000 per conference, I have built my own practice for

less than $1,000 a year for marketing, $250 of which goes to LinkedIn
for a Premium account. I can afford a few hours each week of my time

more than I want to swallow the $40,000-per-year pill that I know most

of my colleagues spend, attending an
average of four conferences each year. — Greg Taylor, owner, Telecom

Law Attorney

14. Avoid hard selling

Treat LinkedIn like any other form of marketing that you do, and get

clued up on the latest trends. People don't want to be interrupted, so
try your best to be "discovered" on LinkedIn. Read up on Content

Marketing and Inbound Marketing, and apply these strategies to this
network. There are plenty of people acting like hard-sell 1980s sales

reps on LinkedIn, so be wise and don't become one of them. — Nikki

Hammett, digital marketing manager, blur Group

15. Start with connections, then build relationships

Understand that LinkedIn is a social network for professionals to
connect with other professionals. A business owner can, and should,

connect with prospects, strategic partners, referral partners and other

business owners. And once those connections are made, the business
owner can decide how to nurture specific connections to grow the

relationship. — Charlene Burke, CEO, Search by Burke, LLC

8