Page 5 - How to Grow Business Through LinkedIn (English)

anymore and want something useful for free. By promoting a firm's

content (white paper, guide, etc.) through a LinkedIn Sponsored
Update, a firm can target a niche audience, increase website visitors

and, if the content is compelling enough, generate sales leads. —
Jeremy Durant

business principal, Bop Design

5. Post high-quality content

Good content can be highly targeted and should accomplish two goals.

First, it should teach others how to solve a problem or how to do their
job better. And it then establishes you as a thought leader in that

space. Each aspect naturally leads to more business, if you offer them

real value. It's basic psychology, and it gets real results. — Michael
Riley, co-founder, Boxter

6. …and go viral

Posting directly on LinkedIn is the most powerful tool available on

LinkedIn today. If a post begins to gain some momentum, LinkedIn will
put a spotlight behind it in one of their categories, and it can get tens of

thousands of readers (or more). This is a great way to improve your

visibility while reaching readers in a way that would not have been
possible on your own website/blog or even posting an article link on

LinkedIn. — Lavie Margolin, author, "The LinkedIn Butterfly Effect" (H.

Delilah Business & Career Press, 2013)

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