Page 6 - How to Grow Business Through LinkedIn (English)

7. Give a face to your employees

Get as many of your employees as possible to create and complete

their profiles on LinkedIn. These should include appropriate photos,

relevant job history that includes a description of how they help your
business, and professional connections. My current company is putting

together a LinkedIn Day when we'll have a photographer available to

take profile photos, and we'll help employees set
up their accounts. — Tam Frager, marketing and communications

manager, Front Range Internet, Inc.

8. Join groups — and stay active

One tip I always share for small business owners is to join LinkedIn
groups that are relevant to their target demographic. Not only is this a

great way to "listen in" on what your audience is talking about, there

may [also] be times for small business owners to interact or offer their
advice. More importantly, you can message the members of groups you

are in, even if you aren't connected. LinkedIn InMail adds up quickly, so

this is a great way to save money when building relationships with
potential clients. — Lauren Covello, content marketing strategist, Ripen

eCommerce

9. …and create your own LinkedIn group, too

Here's a secret sauce to find your ideal, ready-to-buy prospects right
away on LinkedIn: Create your own LinkedIn group to start with. After

you have your LinkedIn group set up, go out and join as many groups

(LinkedIn allows you to be in 50 total) where your prospects are
hanging out. The next step is to pick one of those new groups you've

joined and start working the Members page to find prospects. Once

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