Page 4 - How to Grow Business Through LinkedIn (English)

offering a white paper. The result is a simple, inexpensive, systematic

process for doing lead generation, with all the work done through
LinkedIn. —Judy Schramm, CEO, ProResource, Inc.

3. Grow your email marketing list

I highly recommend everyone on Linked write a crafted letter, saying

thank you for being connected on LinkedIn, and that you invite them to
be part of your email marketing list. Do apologize for the lack of

personalization in the email. LinkedIn lets you message 50 people at a

time this way. I added about 300 people to my email list with this
method. Include in your email a direct link for the email signup. It is

imperative that you have reciprocity in the message: 1. Tell them what

they will receive by signing up for the email list, and 2. offer to look at
something of theirs, which is a fairly noncommittal method to garner

goodwill. — Bradford Hines, founder, YumDomains.com and
HungryKids.org

4. Use Sponsored Updates

With Sponsored Updates, businesses pay to push their post onto an

individual's LinkedIn feed. This "pay-per-click" or "pay-per-1,000"

impression feature offers demographics similar to other social
platforms (location, gender and age), but one key differentiation is the

ability to customize based on company name, job title, job function,

skills, schools and groups. Users can target interested industries,
without competing against the noise of other irrelevant companies and

messages. A sponsored update can be an excellent way to promote
thought-leadership content useful primarily to the targeted audience

with a strong call to action. People don't want to see pure advertising

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