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Samsung market value drops

• Samsung’s market value begins to plummet as shares fall to their lowest level in nearly two months on Sept. 12. Investors wipe 15.9 trillion

won ($14.3 billion) off the South Korean firm’s market capitalization as a series of warnings from regulators and airlines around the world
raised fears for the future of the device.

• “Some said initially the Galaxy Note 7 could be the best smartphone ever, but now it’s possible the phone will go down as the worst ever,”
IBK Securities analyst Lee Seung-woo says, predicting weak sales in the fourth quarter.

• Analysts say the recall could have a lasting impact on the $211 billion company’s brand image, which could derail a recovery in

its smartphone market share against rivals like Apple Inc. Some estimate the firm might lose $5 billion won worth of revenue after
accounting for recall costs.

• New reports suggest replacement phones are also catching fire

• On Oct. 9, Samsung stops exchanging recalled Note 7 devices due to reports of replacement phones catching fire, just as the original

phones did.

• The week before, a Southwest Airlines flight is evacuated because of a phone that is smoking and making “popping” noises after it is turned

off. Meanwhile, the Journal cites two users in California who each received a replacement Galaxy Note 7 only to discover that they became

very hot.