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Conclusion

• After all, an apology costs Samsung nothing, and provides equally scant reassurance that

battery issues with the company’s devices won’t repeat themselves. Yet even so, I think it’s
important in setting the right tone. Samsung isn’t dodging responsibility and is openly

accepting blame for its lapse in quality assurance. At a time when corporations, politicians, and

sportspeople caught cheating invariably talk their way around their failures, Samsung has
stepped up and simply admitted it.