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VICTAM                                                                                                           ANIMAL HEALTH


             NEW PARTNERSHIP IN BANGKOK: VICTAM AND VIV                                                                         EASY MONITORING OF HEALTH AND MICROBIAL

         JOIN FORCES TO FUEL GROWTH IN THE ASIAN MARKET                                                                            STATUS OF POULTRY FLOCKS THANKS TO NEW

                                                                                                                                           SCREENFLOX® SERVICE FROM EVONIK
                                                                                Health and Nutrition Asia fits that objec-
                                                                                tive because we believe the industry will
                                                                                be happy about it. Almost 20 years ago,        • Improved livestock monitoring
                                                                                there was  an occasion in Europe when          • Reliable assessment of pathogen load
                                                                                VICTAM and VIV events had to be com-           • Non-invasive analysis
                                                                                bined at the last minute due to an animal
                                                                                                                                 Evonik releases a new service product group that enables
                                                                                disease crisis.  The market at  the time       poultry producers to improve livestock production by moni-
                                                                                reacted well to that combination with no       toring the microbial status  of entire flocks. ScreenFloX® is
                                                                                negative comments. I think we will see         the only environmental screening system that non-invasively
                                                                                a similarly positive industry response         quantifies the levels of certain pathogens, including Clostrid-
                                                                                to amalgamating our Bangkok shows in           ium perfringens, from  an entire flock  with a confidence  ex-
                                                                                2020.”                                         ceeding  90%. Evonik  launches new ScreenFloX®  service at
                                                                                                                               WVPAC in Bangkok
                                                                                 “It must surely help that we are doing
          New partnership in Bangkok: VICTAM   Feed technology now with added   this in Asia. Looking around the Asian re-        The ScreenFloX® platform comprises a broad range of tests
        and VIV join forces to fuel growth in the      ingredients              gion there are many more examples of           and is designed  to help veterinarians, livestock production
                                                                                                                               managers and farmers make smarter decisions to ensure ani-
        Asian market                          Stutzinger adds,  “Both partners also   integrations operating both feed mills   mal well-being and food safety.                       for the entire flock using an unbiased, non-invasive method.
          International trade show organisers   share the view that we want to do more   and farms than in other  parts of the   Dr. Christoph  Kobler, Head of  Product Line  Sustainable   The goal of using ScreenFloX® is to optimize overall livestock
                                                                                world. VICTAM Asia and Animal Health
        behind VIV and VICTAM are combining   in serving Asia’s feed and animal protein   and Nutrition, by VICTAM and VIV, has   Healthy Nutrition from Evonik said: “Current common practice   production through an ‘early warning system’. This gives pro-
        their events planned for Bangkok, Thai-  industries by jointly developing busi-  an expanded profile in feed manufactur-  in animal diagnostics involves testing individual animals using   ducers the chance to react before it is too late to adjust the
        land, in the early part of 2020. This new   ness opportunities within the segments   ing and farm production that will suit the   invasive methods. This includes necropsy, histopathology and   production process.”
        partnership  unites arrangements relat-  of feed ingredients and additives, recog-  interests of integrated companies.”   confirmatory testing which can easily take several days and   The ScreenFloX® platform can perform multiple tests using
        ing to the Animal Feed and Grain Indus-  nising that they comprise a fast-growing                                      are expensive.                                        a single sample and with minimal additional effort. Combin-
        tries Show VICTAM Asia in March 2020   category within the Feed to Food supply   Annual reunion                           “ScreenFloX® is an environmental screening system that en-  ing environmental screenings for avian and human pathogens
        and the  VIV Health and Nutrition Asia   chain. VIV has already made significant   Heiko M. Stutzinger points to the ex-  ables poultry producers to detect levels of different pathogens   saves costs and time for poultry producers.
        Trade Fair and Forum originally planned   progress by including animal health   tra benefit of continuity from having the                                                                                           Circle 7 on enquiry card
        to take place in Bangkok in January 2020.   more centrally in our events for animal   Asian  focus on nutrition  and health  in
        Both events will now be co-located at   protein industries. The focus in this case   2020, right in the interval  between the
        Bangkok’s BITEC exhibition grounds on   has been on  medication and pharma-  recent VIV Asia show in March 2019 and
        24 – 26 March 2020 as VICTAM Asia and   ceutical  ingredients with their related   the next one in March 2021. The timing
        Animal Health and Nutrition, by VICTAM   products and services. Many of these are   directly helps professionals active in the
        and VIV.                            applied to animals through the feed, of   Asian animal nutrition and health sectors
                                            course. VIV’s own perspective sees  an-  who want to be sure they stay up to date,
              Strong brands combined        imal health alongside  nutrition as twin
                 in a single event          pillars supporting the further sustain-  whether it is on product innovations and                                                                               15000
                                                                                regulations, the effective use of ingredi-
          “Presenting the shows as parallel plat-  able growth of the production in Asia of   ents and medication or the continuing
        forms at the same time within the same   meat, eggs, fish and milk.”    global dialogue over the extent to which
        venue  is a great way to bring  together                                pharmaceuticals  might be replaced by
        two strong brands for the Asia market,         Bigger show              feed-related alternatives: “A survey con-
        in an integrated format so that the visi-  Sebas van den Ende at VICTAM Inter-  ducted in February this year has con-
        tor experiences them as a single event,”   national predicts that  the newly com-  firmed that professionals working in Asia
        says Sebas van den Ende, General Man-  bined  Bangkok event will attract more   prefer to meet  on an annual basis and                                                                  15000
        ager  of VICTAM International b.v. “It is   visitors as well as having a larger foot-  their preferred meeting  place is Bang-
        certainly a much more convenient con-  print in March 2020 by having exhibits   kok. We were already preparing to pro-
        cept for the industry than the original   and conferences on health and nutrition   vide an appropriate platform for them in
        plan of staging them separately in Bang-  side by side with the displays and sem-  early 2020. Now with VICTAM Asia and
        kok, only months apart.”            inars about feed manufacturing technol-  Animal Health and Nutrition, powered by
                                            ogy.                                VICTAM  and VIV, all professionals  will
          “The discussions leading up to the
        partnership agreement have shown      “It is a better deal for everyone,” Mr.   find a supercharged event covering the
        clearly that  both organisations share a   van den Ende remarks. “All under one   full feed spectrum and also health prod-
        firm belief in the growth prospects of-  roof you will find the latest information   ucts for all farm animal species. It gives
        fered  by the  Asian market,” comments   and systems for processing  feed  and   everyone even more reason to come to
        Heiko M. Stutzinger, Director VIV world-  grain, the application of the processed   Bangkok, refresh their knowledge and
        wide and Managing Director VNU Exhi-  materials to animal nutrition  and the   network across the animal protein indus-
        bitions Asia-Pacific. “Our  own activities   connections to animal health.”   tries in the Asia-Pacific region.”                                                                         +31 485 586 1111 | info.poultry@marel.com
        in Asia have gained significantly in im-  “VICTAM is formally constituted in   For more information on VICTAM Asia
        portance over the past few years and we   The Netherlands with the status of a not-  and Animal Health and Nutrition, please
        view the partnership for the March 2020   for-profit Foundation to do good for the   visit www.victam-asia.com or www.                                                                                      marel.com/15000
        Bangkok event as  a  major next  step in   animal feed industry. The agreement to   vivhealthandnutrition.nl.
        better serving the region.”         put VICTAM Asia 2020 together with VIV                                                                                                                                        Circle 8 on enquiry card
                                                                                                                                                                                                                            Circle 6 on enquiry card
       6      Vol. 35 No. 7                                                                          Circle 5 on enquiry card                                                                                                    Vol. 35 No. 7    7




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