Page 17 - 2022 INA Program Book

Joe Fisher, Indianola, Iowa. She went on to earn her
Executive Vice master’s degree in business administration from
President, the University of Iowa in Iowa City, Iowa.
Strategic Jessica holds the Chartered Property Casualty
Alliances at Underwriter (CPCU) and Certified Insurance
Smart Choice Counselor (CIC) designations.

Joe Fisher has ★★★★
been Executive
Vice President Joe Latella,
of Strategic Assistance
Alliances since
December 2014. He manages Smart Choice’s Vice President,
financial services division and other strategic National
business partnerships. From January 2010 Accounts PI
to December 2014, he served as President at Travelers
of Smart Choice® Franchise Corporation, Joe Latella is
and Executive Vice President of Business Assistant Vice
Development. He joined the company in President,
February 2006 as Director of Strategic Alliances. National
Accounts PI at
★★★★ Travelers. He has over 20 years of experience

is the Insurance industry with a continued
Jessica Hendricks, passion for learning the business, and a
MBA, CPCU, CIC, demonstrated history of working in many
Vice President areas of the insurance industry. His experience
– Agency ranges from Sales, Underwriting, Marketing,
Development at Business Development, Project Management,
EMC Insurance Relationship Management and Property &
Group Casualty Insurance for both the Carrier and
Jessica Hendricks Agency side of the business. Joe holds
a bachelor’s degree of economics from
joined EMC Union College.
in 2007 as
Commercial ★★★★
Underwriter in the Des Moines Branch. In
2010, Jessica shifted to a field marketing role
working directly with agents in Iowa. In 2014,
she transitioned to the Corporate Office,
focusing on product research and development,
then joined Corporate Marketing in 2017.
Jessica was named Assistance Vice President
in 2018 and promoted to Vice President
in 2020. Jessica received her bachelor’s
degree in business administration and sports
management from Simpson College in

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