Page 2 - Important Things You Need to Know
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Welcome to the Team
David should write something.
Our Mission
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Where Brands Take Flight
Fewer Brands + Customized Attention = Accelerated Revenue, Profit and Success
Our Founder
David Abrahams is our fearless leader. He has over 15 years of startup and brand building experience
having founded and successfully grown his own natural food company, Kalahari Limited, as well as
consulted for dozens of other emerging companies in the natural/organic food sector.
At Kalahari, he managed an extensive broker network to grow the newly created Red Tea category into
8,500 stores nationwide within 18 months. This explosive growth required an extensive marketing
campaign and required Kalahari to raise millions of dollars in investment capital to fund it.
Post Kalahari, David founded iLevel Brands with the goal of helping other emerging companies
successfully navigate the obstacles within the natural trade. Working in a Sales Management/Startup
consulting role with companies like Arctic Zero, Attitude by BioSpectra, Go Raw, GlutenFreeda, Qbel
Foods and many more, he has become adept at helping emerging brands to create and manage go-to-
market strategies that greatly increase the likelihood that a client’s revenue stream will reach a
sustainable and predictable level. He has become extremely proficient at optimizing staffing and
financial resources for brands experiencing exponential growth as they penetrate incremental business
channels and multiple classes of trade.
Recently, he supplemented his extensive brand building experience by working for a regional brokerage
company on the east coast. As the Supermarket Business Manager he represented many successful
brands including Coconut Bliss, Rhythm Superfoods, Sambazon, Lotus Rice, and Ito En calling on all the
supermarkets in the east. He has developed extensive relationships with buyers working for large and
small retailers as well as those working for distributors. His connections with distributor key account
managers is extensive.
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