Page 4 - test peak booklet.indd

IN & OUT SECTION /
In this section, we are going to teach your store how to build an In & Out section in the most important part of your
backroom. This section will do just as it describes…. Product will be placed “in” this section (the product will be decided
upon based on a time sensitive collection on the floor). The items will have 24-48 hours to move from the “in” to the “out”
(meaning out on the floor). It is a way to get product moving fast to the floor and it is a quick “grab and go” section to
help speed up replenishment and increase capacity for high velocity items.

MERCHANDISE REPLENISHMENT /
During the year, we can afford to have a “pull” approach to replenishment. That means we go to the back to pull a few
sizes, a certain high selling colour or a certain style. During Peak, we simply need to push all available product to the
floor. We need to pile it high and watch it fly! So in this section, we will teach you ways to move from a “pull” to a “push”
replenishment strategy.

SFL/ZONING /
More customers, more sales, more Fashion Associates. In this section, we will show you the best place to zone your
associates to optimize the 4 Moments. In addition to placing Fashion Associates on the floor, we will also walk you
through how to leverage a 2nd SFL on the floor to help keep a focus on conversion (SFL focused on the Walking In and
Shopping Moments) and an SFL to own $ per transaction (SFL focused on the Trying On and Transitioning Moments).
There will still be an owner of the segments (the Walking In and Shopping SFL owns the segment), but together these
two leadership roles will ensure a peak segment is run with precision and focus.

We hope you find these tools helpful. Please trust us when we say the most successful stores this year will fully leverage
all of these tools to go green. As with all of our tools, we have reached out to the best stores and top retailers to only
bring you tried and proven strategies to win at peak. As with all of our tools…

“There is no your way. No my way. Just OUR way. The Reitmans Way!”

So please trust the tools, leverage them with passion and focus and use them to drive green. We wish you all the very
best of luck with driving peak!

We look forward to hearing your feedback!

Michael Watson Gloria Reda Lori Budgeon

Kevin Jewson Robin Kjilaas

4