Page 17 - BUILDING BETTER BUSINESSES, FOR A BETTER ECONOMY -( David White - DRG )
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Marketing
Identifying and communicating with the organisations’ specific target markets and users of
the organisation’s products and services.
Understanding the needs and wants of these target clients
Ensuring quality service and enjoyable client experiences
Communicating and reinforcing value thorough personal visits and individualised communications
Understanding and monitoring consumer behaviour, and changes in preference buying
Developing social media and broad communications to reach desired consumers
Developing a recognised and trusted brand
Finance
Ensuring Financial Sustainability.
Defining suitable financial framework
Preparing and managing budgets
Cash flow considerations
Ensuring adequate margins to ensure sustainability of the business, and also to align with what
the market can bear
Considering risk to the business
Operations
Ensuring a quality assurance process to meet operational and client expectations.
Logistics into the business
Internal quality assurance processes to ensure consistent product and service outcomes
Clearly defined and current policies and procedures
Ongoing training, development and mentoring
Logistics out of the business
Legal
Ensuring best practice and legal parameters to support the needs of the business.
Having secure customer and supplier agreements
Ensuring correct registrations and trading licencing are in place
Following company law principles and requirements,
Ensuring code of good conduct indicators are followed and maintained
Complying with employment-related laws and reporting requirements
Ensuring adequate record keeping of business transactions, and of client, supplier and
staff communications
Strategy
Knowing where the company is today, where it wants to be tomorrow, and identifying how
it will reach its milestones and goals.
Defining vision and mission
Defining key success areas
Defining resourcing and capacity requirements
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Detailing equipment and raw material needs
Ensuring financial adequacy
Formalising operational structures
