Page 5 - KZN Business Sense - 8.2

DO YOU SUFFER FROM ARITHMOPHOBIA?

Biz CORNER OR have you sacrificed this flow of these ideal customers/
Once you have a predictable
privilege for ‘a better quality of
life’ – not working for a boss, more clients then you can look to
cross/up sell your other product/
flexibility, be your own boss, make
TALK MARLENE DO THIS HEALTH CHECK your own decisions to mention a service offerings.
with Business Coach
few ‘benefits’ as an entrepreneur?
Financial:
Sound Customer/Client Base
POWELL
■ Revenue Profit In order for your business to
@coachmarlenepowell @actioncoachmarlene
– are my sales increasing? Over and above your market be sustainable and ensure the
■ Profits related salary does your business continuity of a profitable business
End your fear of numbers – know what they are saying – am I making money? provide you with a minimum of a your customer/client base needs to
be sound. Does your business rely
22% net profit? (this must include
with one financial practical so you can make more solid ■ Projected Cash Flow your market related salary). Many heavily on a few large customers/
tool at a time! Do you want financial decisions. – do I have enough cash in my exclude the owner’s remuneration clients who contribute the most
your business to succeed? 100% business? as they are either living out of turnover into your business? OR
yes? Well, the reality is that How to master the numbers of ■ Equity the business (only pay myself do you have a good spread of
avoiding your numbers is not any business? – is my business gaining or when there is enough available) customers/clients who buy from
an option! Not only do you need to losing value? or not paying the MRS, which is you so you are not at risk of being
Don’t let finance terminology know your historic numbers ■ Ratios therefore not a true reflection of negatively impacted should your
get the better of you. If you’re in but the ones that will create – What are my Days Sales the actual profit in your business. major client, who you depend on
business to make money, you’re your future. Due to a lack of Outstanding (DSO), Aged decides to end their relationship
probably relying on either your information, too many business Payables, Current Ratio, etc. Marketing Funnel with you. Please don’t assume that
emotions or your intellect. owners have a limited ability Non-financial: Is your marketing funnel these same clients who pay you the
Learn to know, understand and to make decisions. If you want flooded with new leads of your most are your profitable clients.
love your numbers to enable you to manage something, you ■ What are my key activity ideal target market? OR is Many a client I have worked with
to make informed, intelligent, have to measure it! This is both measures/drivers? it rather dry and may drip a has realised that their focus was
and strategic business decisions. accounting numbers and testing ■ Do I have customer service prospect here and there and may on turnover (vanity) and not profit
Your numbers tell a story – and measuring results. measures? not be your ideal target market? (sanity).
■ What are my strategies/values? Do you have a lead magnet that So, If you suffer from
automatically attracts your ideal arithmophobia and want to get
Is your Business profitable? customer/client. Do you know to know, understand and love
If you believe your business who your ideal target market is? your numbers! Contact me. Let’s
is profitable then you will have Do you have a ‘Spray and face your fear and obliterate
these key focus areas in place: Pray’ or ‘Bulls Eye’ marketing your phobia for numbers! And if
you feel fear or excitement after
approach? Do you want market
Market Related Salary (MRS) reading this article then take
share or wallet share? Do you
If you worked for somebody else, want quality clients or anyone, ACTION and let’s talk. 
you probably had the privilege no matter whether they make
of earning a consistent monthly you a profit or not? Contact me on https://linkshare.co.za/
salary. At the time you may not marlenepowell
have appreciated this as much as Marketing can be your most or call 083 479 4471
you do now, where you may not expensive line item if you do
be earning nearly the same as you not have a MarketingPLAN
did as an employee. You may also and strategy to attract the right
have had the privilege of enjoying market to your business. Ideally
additional benefits i.e. pension, you want to market to a potential SCAN
provident fund, medical benefits, customer/client by offering a QR CODE
bonuses, travel allowance etc. As product/service that will give
a business owner are you enjoying you: The most amount of profit TO SEE
a market related salary plus with the least amount of effort in VIDEO
benefits consistently every month? the shortest space of time.

EXPLORING OPPORTUNITIES IN THE HALAL ECONOMY

he KwaZulu-Natal Trade “One may be curious about development of the halal industry UWHD Projects Director Syed One Human Community and
and Investment Indaba the link between World Halal and markets globally. Imran said this initiative was Food for All.” 
T& World Halal Day took Day and TIKZN. The halal in line with the values of World
place in March 2022. The three- economy is a multitrillion-dollar KZN MEC for Economic Halal Day, namely “United
day event was hosted by Trade opportunity that captures the Development, Tourism and Against Hunger; Preserve Nature, W: www.tikzn.co.za
and Investment KwaZulu-Natal core of faith-based Muslim Environmental Affairs, Ravi Pillay,
(TIKZN), in collaboration spend, as well as the value chain said the conference will further
with the United World Halal that includes all Halal-Certified bolster the province’s drive to
Development (UNWHD). non-Islamic contributors,” revive the economy and create
jobs. “Our relationship with the
The global event was attended commented Neville Matjie CEO United World Halal Development
by investors, delegates and TIKZN. “Halal is also recognised will lead to more export
exhibitors with the aim to as a benchmark for quality, opportunities for entrepreneurs
share knowledge, explore trade health, hygiene and safety, thus who have an appetite to expand to
opportunities, and present a favourable consideration in other regions.”
a co-ordinated platform for global sourcing.”
innovators, investors and In commemorating World
buyers of halal products. The This event forms part of the Halal Day, the UWHD launched
event showcased opportunities provincial government’s efforts to its fifth Food Bank as part of
available from trading in halal- rebuild a resilient and sustainable lending a hand to help eradicate
based products, which extend economy, especially after the hunger in the world. The Food
beyond culinary offerings to adverse effects of the Covid-19 Bank will be located at the
include clothing and textiles as pandemic. KZN will focus on Habiba Soofie Darbaar Mosque KZN MEC for Economic Development, Tourism and Environmental
well as tourism opportunities. the opportunities and overall in Springfield, Durban. Affairs, Ravi Pillay

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