Page 16 - Crisis Management

The Law of the Absolute

There has to be some element of doubt
within the debate – which is why
scientifically complex and data-rich projects
make ideal environmental issues. There is a
corollary to the law which says “the more
you know, the less you know”.

So as science advances and more complex
instruments are developed that are capable
of identifying the presence of even the most
minuscule levels of a substance, the new
difficult it becomes to proclaim anything safe.

More and more, as science makes
advances, it throws new light, but it also
shows how imperfect our knowledge is.
Hence the Law of the Absolute. Naturally,
environmentalists love the Law of the
Absolute. It means that there is danger
inherent in everything, which they are
happy to point out to anyone who will
listen, including media.

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