Page 15 - Crisis Management

Data-rich

Today’s corporation makes available more

data about its performance, than it ever

did. Even confidential information is not
safe. Leaks of sensitive information are

now common place. One sure way to get a

document noticed and carefully read is to
mark it as “Confidential”. Even before the

internet, we lived in a world that was rich

with data albeit slightly less accessible. In
the USA, the Freedom of Information Act

means that almost all data can be made

available to everyone on request. No

secrets – just transparency. The major
group can spend months trawling through

data. It is then presented as ‘a major leak

of a secret report’ in order to increase its

media saleability.

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