Page 12 - Crisis Management

Evolution of Crisis

Certainly, one can look to many
Most large companies, as a part of
indicators, for example, the
their risk assessment, undertake
vulnerability of the industry to
environmental damage. However, an assessment on how likely it is
that a particular crisis will hit
these indicators are not, in
themselves, totally reliable and some them. It is an extremely valuable
exercise and should be undertaken
highly crisis-prone industries continue
without a crisis for decades. with due rigor.

When the management of crisis
goes badly wrong, it is usually
because the corporation has either
ignored or failed to recognize the
importance of some of the
indicators.

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