Page 52 - Show Guide Digital

Keynote Hall
KEYNOTE HALL THURSDAY
Sponsor 2018

11:00-11:30 CHRIS DOWNING
Director of Product Management for Accountants and Bookkeepers,
Sage
MACHINE LEARNING, AI, AUTOMATION, ROBOTS, THE SKYNET
TAKEOVER.....
It’s been over 5 years since words like artificial intelligence, robots and automation
became part of everyday conversation for finance professionals. Join Chris Downing, who
was an accountant in practice for many years as we look at what benefits the hype has
delivered for Scotland, what’s possible today and what the future holds.

11:45-12:15 RORY LANE
New Partner Consultant, Receipt Bank
HOW TO USE REAL-TIME DATA TO FUTURE-PROOF YOUR PRACTICE
Accountants face a range of challenges today. HMRC is pushing a digital-driven tax
system, while technology is opening up new frontiers, where APIs will link accounting
software, bank data and suppliers directly. The key to success will be how to use this
world of connected information. Find out how you can deliver more value in an digital
world and future-proof your firm.

12:30-13:00 KAREN REYBURN

Managing Director, The Profitable Firm
WHAT’S THE ROI OF MARKETING? (AND WHAT’S THE POINT?)
ROI seems like a simple concept. You do one marketing activity, you check to see if
you got business from it, and decide whether to do more. In this session we’ll review
what your potential buyer is actually thinking, and the process by which they make
the decision to choose an accountant. We’ll talk about what specifically you measure
(and why, and how), and the “ROI patterns” to look for in your own marketing which are
different than other people’s patterns.

13:30-14:00 WILL FARNELL
Founder & Director, Farnell Clarke
10 ELEMENTS OF THE DIGITAL FIRM
Technology is at the forefront of the whirlwind of change in the profession today.
Technology itself however is simply the enabler. Firms have a unique once in a
The timetable is subject to change. Please check online or in the digital show guide at accountinglive.co.uk for the latest info. session will present a blueprint for change and present a case for transition to a fully
generation opportunity to fundamentally change what they do and how they do it. This
digital accounting firm.