Page 36 - Stakis Consolidated Teaching Note

per cent or so shareholding, was a major beneficiary of the
policies introduced by Sir Lewis and David.

In time what Sir Lewis and David Michels did was to

provide a strategy for turning the company round, a
major pillar of that strategy being the refocussing on core

businesses.

B : The strategic objectives pursued by Stakis post 1991

are

a) stick to what it knows

b) ruthlessly pursue higher margins (re-

introduction of basic principles of margin and
cost control).

c) motivate the work force

these have been aided by a formula of

1) emphasis on customer service

2) staff motivation through training and profit sharing
3) marketing and advertising - high public profile

4) location decisions - high profile/easy access sites

5) differentiation of service.

Under Sir Lewis and David, Stakis adopted a strategy of

tightly managed decentralisation. Success in the industry
depends upon high quality service. This they achieved by