Page 52 - Stakis Consolidated Teaching Note

1989-1991 1989-1991
STRENGTHS WEAKNESSES
- Fragmented Management Board
- Strategy Focussed But Untried - Ineffective Management Board Lacking
- Strong core businesses
Clarity of Action
- Financially sound - Ambitious Development Programme
- Solid asset base
- Poor strategic Implementation
- Low gearing - Poor Control Systems
- Committed workforce
- Reputation (Brand Name) - Lack of Central Control
- Lack Of Cost Control
- Entrepreneurial Ideas of Andros - Poor Communication With the City
- Staff Morale Low
- Family Oriented - Less Professionalism
- Inexperienced CEO

1989-1991 1989-1991

OPPORTUNITIES THREATS
- New Product Concepts : - Recession
Country Court Hotels - Competition
Nursing Homes
- Changing Management Culture - Deteriorating Financial Position
- Increasing Levels of Borrowing
- Growing Hotel Market
- Deterioration of Image
- Decline in Property Values
- Breach of covenants
-Increasing Interest Rates

A single SWOT by itself is not enough to give a clear

picture of what has happened to a company. It is akin to
trying to analyse its financial state using only one set of

accounts. It is essential that at least two SWOTs are

carried out.

The following SWOT covers the period after Andros Stakis

had left the company.