Page 49 - Stakis Consolidated Teaching Note
P. 49
Q : How do the CEOs gather information?
On Whom do they rely?
A : The obvious answer to this is, ‘from everyone and
every source into which they can tap’. Non-executive
directors may be major providers of information and
advice.
Q : How proactive is the information retrieval system?
A : Pre-1991 it would appear that the system was reactive
rather than proactive. Post 1991 there is a reversal of this
situation. David Michels manages by walking about. His
communication lines are to all levels of the organisation.
He has engendered a culture of actively pursuing
knowledge by asking questions and expecting to receive
adequate answers. He hides nothing. He is determined
that there should be no ‘black holes’.
5 : INDUSTRY AND COMPETITOR ANALYSIS
Stakis hotels have seen their ranking diminish from 1st in
Scotland in 1988 to 2nd in 1990 and 3rd in 1994. Between
1990 and 1994 their number of Scottish bedrooms fell
from 1762 to 1452, 17.6% fall.
In the U.K. their number of bedrooms were as follows: