Page 46 - Stakis Consolidated Teaching Note
P. 46

Performance


                 Performance as measured by the financial health of the

                 company can be split into three time periods.


                         Period one pre 1988



                         Period two 1988 - 1991


                         Period three 1991 to the present



                 In the first period the organisation had lost shape and had
                 lost direction.  Strategically, however, it was in a relatively

                 strong financial position.  It could be classified as cash rich.


                 In the second period under Andros the company

                 embarked on a strategy of  major growth but there was no

                 control over the implementation of that strategy.  The

                 period also coincided with the onset of more hostile
                 economic conditions. The outcome was rising costs, both

                 capital and operating,  at a time when operating revenues

                 were declining.  Reserves were rapidly used up and

                 borrowings increased to a level that could not be
                 sustained.



                 The third period was one of retrenchment and
                 turnaround. Margin and budgetary control were re-

                 emphasised.  Anything not vital to the effective

                 performance of core activities was sold off.  The result was

                 the emergence of a company which was both financially
                 and strategically sound.
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