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References

               •     Beamish,  P.W.,  Morrison,  A.  and  Rosenzweig,  P.M.  (1997)
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               •     Benito, G.R. and Welch, L.S. (1994) ‘Foreign Marketing Servicing:
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                     (2), 7–27


               •     Brickley,  J.A.  and  Dark,  F.  (1987)  ‘The  Choice  of  Organisational
                     Form: The Case of Franchising’, Journal of Financial Economics, 18,
                     (2), 401-420


               •     Brooke, M. and Skilbeck, J. M. (1994) Licensing the International Sale
                     of Patents and Technical Know How, Aldershot: Gower


               •     Burca,  D.S.,  Brown,  L.  and  Fletcher,  R.  (2004)  International
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               •     Calof, L.J. and Beamish, W.P. (1995) ‘Adapting to Foreign Markets:
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                     115–131


               •     Doole,  I.  and  Lowe,  R.  (2008)  International  Marketing  Strategy:
                     Analysis,  Development  and  Implementation,  SOUTH-WESTERN
                     Cengage Learning, London


               •     Douglas, S.P. and Craig, C.S. (1995) Global Marketing Strategy, New
                     York: McGraw-Hill, New York


               •     Doz, Y. and Prahalad, C.K. (1981) ‘An Approach to Strategic Control
                     in MNCs’, Sloan Management Review, 22 (4) (Summer), 5–13


               •     Etzioni, A. (1965) ‘Organisational Control Structure’, in J.G. March
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               •     Harrigan,  K.  (1988)  ‘Joint  Ventures  and  Competitive  Strategy’,
                     Strategic Management Journal, 9 (2), 141–158


               •     Hollensen,  S.  (2001)  Global  Marketing  –  A  Market-Responsive
                     Approach, London: Prentice Hall
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