Page 176 - GLOBAL STRATEGIC MARKETING

• Killing, J.P. (1980) Strategies for Joint Venture Success’, London:
Praeger, New York/Croom Helm

• Levitt, T. (1983) ‘The Globalisation of Markets’, Harvard Business
Review, 6 (3), 7–8.

• Knight, A.G., and Cavusgil, S.T. (1996) ‘The Born Global Firm: A
Challenge to Traditional Internationalisation Theory’, Advances in

International Marketing, 8, 11–26

• Kotabe, M. and Helsen, K. (2001) Global Marketing Management’,
London: Wiley

• McDonald, F. and Burton, F. (2002) International Business, London:
Thomson Terpstra, V. and Sarathy, R. (2000) International Marketing,
New York: Dryden Press

• Welch, L.S. and Luostarinen, R. (1988) ‘Internationalisation: Evolution
of a Concept’, Journal of General Management, 14 (2), 34–55

• Young, S., Hamill, J., Wheeler, C. and Richard, J. (1989) International
Market, Entry and Development:Strategies and Management, Hemel

Hempstead: Harvester Wheatsheaf