Page 25 - CL Case Structure

It is crucial

when

developing

business case

studies to

keep in mind

the audience

e.g. Target

Group and its

dynamics

when

developing a
Diagram 2 business case

study. There are five areas which have to be considered (4):

- Level (undergraduate; postgraduate; post-experience etc.)

- complexity (stage of the course it is intended for -

introduction or final examination case.)

- currency (what is the shelf life of a case - one year or five

years?)

- target group (accountants; general business students or

behaviourists etc.)

- Focus (financial analysis, leadership, sales analysis,

marketing strategy etc.)

- Outcomes (what is to be achieved by using the case -

academic; social; etc.?)