Page 28 - CL Case Structure
P. 28
Diagram 3
Diagram 3 shows the menu page for Mylan EpiPen and
helps explain why visual presentation is more impactful
than the written word. Here, the EpiPen product is shown as
is the nuts representing allergies it counteracts. In addition,
it gives the brand logo and key information on the company.
Finally, it provides a menu list of the elements making up
the case study.
It should go without saying that as educational providers, if
we do not provide fresh case studies for module use, we will
