Page 29 - CL Case Structure

rapidly find that what we use has passed its sell-by date

(Diagram 2). Ensuring that this business-based content -

short cases - is current, varied, properly prepared and

delivered in an appropriate manner will go a long way to

producing an efficacious learning experience.

Case length is not cast in stone there is nothing that says a
case should be thirty pages long or half a page or anything

in between. The essential feature is that it adds to the

learning process and objectives. Consequently, the case

writer must act in the capacity of director orchestrating how

and with what effect is being sought. For example, a director

would direct an actor on how to say his/her lines such as:

this is your wife by emphasising each word. Where he

directs the actor’s emphasis or tone to be placed will change

the sense of the phrase e.g.

‘This is your wife’, or

‘This is your wife’ or

‘This is YOUR wife’, or

‘This is your WIFE’.