Page 11 - DB Crisis Management Guide

 The ROD/ROM, along with the GM, will be responsible for follow through on the situation until it is
resolved.

EXAMPLES OF A LEVEL 3 CRISIS INCLUDE, BUT ARE NOT LIMITED TO …

 CODE *ADAM* ALERT
 CREDIT CARD FRAUD
 FOODBORNE ILLNESS ALLEGATION – ISOLATED
 FOREIGN OBJECT CONTAMINATION – VENDOR DELIVERY

INCLUDING …

 NATIONAL EMERGENCY; E.G., TERRORIST ATTACK
 LOCAL EMERGENCY OR CIVIL UNREST
 NATURAL DISASTER

DEFINITION
A dedicated process for very specific Level 1 situations where there is a greater chance of having
communication impacted that may prevent the Manager from following the Level 1 process; e.g., national
emergency such as a terrorist attack, a local emergency such as civil unrest or a natural disaster.

PREPARATION
All Managers must understand their role in an evacuation, including a preplanned evacuation route that is
posted. Review evacuation plan with Management biannually.

FIRST PRIORITY
Move everyone to the safest place possible. We can’t tell you the safest place to be as that will be a decision
based on the current circumstances. In some cases you may tell Guests and Team Members to run away from
the building, and in another situation it may be safer to be inside the building. If you are faced with this
decision, you must lead with your instincts.
In the event of a Level X, the Manager is empowered to make decisions regarding the store if communication
with the ROD/ROM or Crisis Hotline is not possible, which may include initiating a shelter-in-place.

PROCESS — NATIONAL EMERGENCY
In the event of a national emergency, everyone will most likely learn about the situation at the same time and,
therefore, a specific order of contact may not be possible. This process provides a framework and should be
adhered to as closely as possible.
 Stay calm.

 If the event occurs near your store, the following actions may need to be taken by Managers:
 Check for injuries. Call 911 if medical assistance is needed.
 Local authorities may give specific orders if the store is in the immediate vicinity of the emergency –
you must follow their instructions.
 Listen to your radio or television for updates. Remember, not all news reports will be accurate.
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