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>> BRANDING AND MARKETING

AYZdot LLC will strive to meet the following objectives as it accomplishes specifi c keys to success:
>> GOALS

• Become a recognized market leader in the Sports Apparels and Accessories industry
• Improve brand reputation and retain 60% customer every year
• To diff erentiate products to win new customers
• Remain attuned to the marketplace and integrate products into the business mix that meet the needs of the targeted audience

>> KEYS TO SUCCESS

• Eff ectively managing resources
• Delivering high-quality products and attractive product presentation
• Meet the customer’s need by off ering a comprehensive selection and knowledgeable staff
• Monitor the competitive environment ensuring diff erentiation
• Employ strict fi nancial controls
• Attractive product presentation
• Having contacts within key markets
• Developing a strong online security model that protects sensitive consumer information

>> MARKETING CAMPAIGN

Marketing will be done through the following media:

NETWORKING
• Networking at industry events such as Sportsman’s Show.
• Registration with associations such as the NSGA.

ENDORSEMENT
• To reach a wider target audience, the Company will use celebrity endorsements for product promotion.

INTERNET (WEBSITE & SOCIAL MEDIA)
• The website serves as the primary marketing channel of the Company’s products. The Company’s
website features all the information about the products, order information, and contact info.
• The website will further be promoted by Search Engine Optimization (SEO). SEO campaigns help
the Company gain better rankings in search engine result pages, which translates to more targeted
visits and more clients.
• Generate brand awareness and maintain a presence on social media websites, such as Facebook
and Instagram.
• A YouTube channel will be created and optimized with the benefi ts of SEO, which will accelerate the process of reaching targeted
customers.
• The Company will manage its brand on social media sites, such as Facebook and Twitter. Social media has the potential to reach millions of
potential consumers across the Globe. The company will use social media to communicate with reliable followers, keeping them abreast
of upcoming events and any special package off ers.

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