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>> COMPETITIVE ANALYSIS

AYZdotLLc is keenly aware that it must consistently analyze the local competitive landscape to accelerate its position in the marketplace.
As the Company builds its position and competitive advantages, it will continue to execute a marketing plan that highlights the benefits
of its products. Any business that operates with a similar model serves as a direct or indirect competitor. The identified competitors are
described below:

NIKE –
Nike is an American multinational corporation that is engaged in the design, development,
manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and
services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.
Nike was founded in 1964 by Bill Bowerman and Phil Knight.
CEO: Mark Parker
Address: 1 Bowerman Dr., Beaverton, OR 97005
Phone: (503) 671-6453
Web: https://www.nike.com

PUMA -
Puma SE, branded as Puma, is a German multinational company that designs and manufactures
athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach,
Bavaria, Germany. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother
Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. Puma has been a public
company since 1986, listed at the Frankfurt Stock Exchange.

CEO: Björn Gulden
Address: PUMA SE PUMA WAY 1 91074 Herzogenaurach Germany
Phone: +49 - 9132 - 81 - 0

ADIDAS-
Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany,
that designs and manufactures shoes, clothing, and accessories. The company was started by Adolf
Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler
Brothers Shoe Factory. It is the holding company for the Adidas Group, which consists of the Reebok
sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness
technology company and 8.33% of German football club Bayern Munich. After the launch of Apple Pay,
Google did a major reboot to their wallet initiative and was able to broker a partnership with Softcard (who is now defunct) to acquire some
of its IP, and is planning to re-launch the wallet and the Payments API platform.

CEO: Kasper Rørsted
Address: Adi-Dessler-Strasse 1 Herzogenaurach 91074 Germany
Phone: +49 9132 84 0

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