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>>SWOT ANALYSIS

The following is a listing of the key strengths and weaknesses of AYZdotLLC, as well as the opportunities and threats that exist within the
marketplace.

STRENGTHS WEAKNESSES
• Owner’s experience • The Company needs funding and working capital for a
• Business product Uniqueness successful launch
• Low operational costs • As a new business, the Company must build its
• Operating from a highly populated location credibility
• Fashionable products • Competitors enjoy economies of scale
• Resource, capabilities that will contribute to the success • Security and fraud issues that are prone to
• Highly competitive pricing strategy • E-commerce businesses

OPPORTUNITIES THREATS
• The company plans to expand its physical presence • Instability of the US economy leads to unpredictable
across the USA market activity
• Low concentration in the segment of sports apparels that • Larger companies that have more resources and the
focuses on clothing comfort ability to reach deeper into the market
• The company plans to expand its operations in
therapeutic medical products

>>RISK ANALYSIS

The Sports Apparels and Accessories industry generally exhibits a low to moderate level of revenue volatility. Due to the largely discretionary
nature of products in the industry, demand is influenced by variations in disposable income. Consumers are price conscious; therefore, their
purchase of sports apparels depends on the level of income at their disposal. For example, as consumers’ per capita disposable income rises,
more consumers can purchase a range of products, as well as high-quality products. Over the past five years, as consumer spending and con-
sumer confidence has increased, revenue for the Sports Apparels and Accessories industry has been relatively stable, increasing in line with
the overall economy. For this reason, revenue volatility has been low over the period.

The risks involved with AYZdotLLC will be moderate. Apart from the revenue volatility level as discussed above, to face the risks as a new busi-
ness in the marketplace, the Company will implement a highly effective marketing campaign, build industry connections and communicate
its value to potential customers while focusing on how it uniquely fills a market need. Therefore, the Company stands as a viable business
opportunity that has the potential to deliver significant returns to any investor or lending institution.

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