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AYZDOTLLC

Synthetic Carry-on Bags $10.00 $10.00 $10.00 $10.00 $10.00
Carry on Leather Bags $35.00 $35.00 $35.00 $35.00 $35.00
Direct Cost of Revenue
Regular Sports Shoes $22,008 $35,653 $49,201 $59,041 $70,850
Superior Sports Shoes $28,530 $46,219 $63,782 $76,538 $91,846
Branded T-Shirts $17,320 $28,058 $38,721 $46,465 $55,758
3D Prints T-Shirts $17,936 $29,056 $40,098 $48,117 $57,741
Face Cap $16,300 $26,406 $36,440 $43,728 $52,474
Back Pack $22,005 $35,648 $49,194 $59,033 $70,840
Synthetic Carry-on Bags $14,270 $23,117 $31,902 $38,282 $45,939
Carry on Leather Bags $35,665 $57,777 $79,733 $95,679 $114,815
Subtotal Cost of Revenue $174,034 $281,935 $389,070 $466,884 $560,261
Revenue Forecast Assumptions: (1) Revenue and costs are based on averages.

WATCHUNG SQUARE MALL-1515 US-22, WATCHUNG, NJ 07069
Target Demographics 1-mile 3-mile 5-mile
18-24 316 8,836 16,236
25-34 767 13,843 24,246
35-44 846 15,697 32,347
1,929 38,376 72,829
Preference to buy Sports Apparel 10% 8% 1%
193 3,070 728
Frequency in an Year 2 2 2
386 6141 1457
Local Customers 7,984

ONLINE CUSTOMER ASSUMPTIONS Year - 1
Marketing Expense $14,400
Organic Website Views/Month GA 57,600
FB AD CPC (ave) $0.26
FB Expenditure $9,600
Organic Website Views/Month FB 36,923
Total Views 94,523
Conversion 2%
Estimated Customers Year-1 1,890

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