Page 20 - Program Guide Final 18-19 2

521401/090903

Come for the skills......... Stay for the challenge!

Marketing

Marketing Communications & Marketing Management

Marketing Course include courses and programs related to planning, managing, and retailing services. Students will also gain
information on the marketing and distribution support service for merchandising and product management.
Courses Offered

(5470) -This course is designed to introduce (5421) - This course introduces marketing (5431) - This course continues the analysis
the concepts of advertising, planning concepts and examines economic, of the marketing functions by examining
strategies, communication skills, and marketing, and business fundamentals, human resource foundations, marketing
professional development. Course content in addition to the marketing functions of and business fundamentals, distribution,
includes budget development, media selling, promotion, and distribution. The promotion, and selling as applied in
selection, design, and the preparation of standards listed are core standards and merchandising.
ads for various media. those standards reflecting the needs of
the local business community. This is the Prerequisite: Marketing or teacher
*Required course to be considered a Marketing basic course in the marketing curriculum recommendation
Communications completer and should be taken before the specialized
courses. *Required course to be considered a
Marketing Management completer
*Required course to be considered a Marketing
Communications or Marketing Management
completer

(5422) - Students will plan and execute a
marketing storyboard for producing their
final product, to include podcasts, DVDs,
HS: Receptionist, Telemarketer, Store Clerk video blogs, and webcasts. Students will
learn to demonstrate basic digital video
4-yr: Human Resource Manager/Director, Insurance Manager, camera technique, digital sound, and
Business Owner, Marketing Manager, Business Manager, Teacher lighting. In addition, students will perform
basic editing functions while familiarizing
themselves with the software’s user
interface. Topics include basic setup,
adjusting and customizing preferences
and settings, capturing video and audio,
various editing and trimming techniques,
audio editing and audio creation, finishing
Do you like to work with data and/or do you like to work with people? and final output.
Do you like to be a leader, a follower or an initiator?
Do you like to take risks or play it safe?
Do you like to be part of a team? The business course listed below can be counted
toward the marketing completer:
Business Principles and Management Course

20