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to the founder of the organization.  As long as the business
                         survives economically, this upward and downward interplay
                         deepens and becomes more embedded over time, creating a

                         distinct organizational identity at the system level and the
                         identification of the employees with that identity. As it grows the
                         organization accrues traditions, myths, symbols, beliefs,

                         assumptions, values, norms, artifacts, even language patterns
                         that are shared by all members of an organization. In this view,
                         culture can be thought of as an acquired body of knowledge
                         whose interpretation and understanding provide the identity of

                         the organization and a sense of shared identity among its
                         members. By the time a firm is gigantic and global the resultant
                         culture may be so strong that it becomes globally distinct in its

                         own right. A concrete example is found in the work of Gert
                         Hofstede, who found the IBM culture of his time (the early
                         1970s) so persistent globally he was able to use it as a
                         benchmark isolating deviations country by country that he

                         attributed to national differences.

                         This does not discount the development of sub-cultures within

                         the organization. These are akin to strong ties in network theory,
                         with a group have deeper shared attitudes perhaps based on
                         professional identify or the technical demands of the job.


                  So, to answer our initial question, does culture Emerge in bounded
                  systems? Our answer, too a (very limited) degree.




                                    Disruption and Culture Change


                  Disruption is the problem de jour as the world economy goes through
                  the Information Revolution.







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