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protection against criticism in the real world where investors
                         lose money and employees lose jobs

                        The degree to which the upward and downward causation
                         dynamic is recognized in the transformation process by
                         involving the parts (employees) in the reformulation of the goals

                         of the whole. The ‘core’ team of any organization needs to be
                         involved in the formulation of new goals and whatever
                         organizational values have an economic benefit.
                        The way a business model Disruption is handled determines in

                         part the culture that will develop after the Disruption is resolved.
                        Plus the simpler issue of finding an alternative economic model.

                         The world is full of opportunities, finding a new one is far less
                         difficult than ‘getting your act together’.

                  Recovery from Disruption is rare without a dramatic reframing of the

                  business such that it is practically unrecognizable. That said, even
                  dramatic change can leave elements of the old culture in place. When
                  IBM was traumatized in the early 1990s by its failure to respond to the
                  challenges of the PC age, it went through enormous change shifting

                  from a dominant manufacturing company to a dominant service firm
                  and shedding close to 200,000 people after decades as a lifetime
                  employment company. That said, those changes were on the surface, it

                  is arguable that they did not penetrate entirely into the core
                  administrative culture or change its inherited arrogance.  When IBM
                  bought PricewaterhouseCoopers, it claimed to seek an entrepreneurial
                  stimulus; the two did not match.


                  As a final point, each Disruption, if the organization survives, leaves a
                  scar on its culture that will either make it more tolerant of future

                  Disruption or destroy it.

                  The Fact of Power


                  The interplay of up and down causation cannot be fully understood
                  without consideration of the effects of power. In the practical world of



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