Page 128 - TX_Marketing 2_M1_v2

Before any negotiation session, review what you want to say. Make sure that you

have an idea of how to eloquently present your ideas. If you are going to offer
handouts, then make sure that they are grammatically correct as well. Look up

anything that you are unsure about in a language authority. It might also help to have

someone else look at your materials. Since our ideas and writings "make sense to
us," we often read over our own mistakes or fail to see places where our ideas are

less clear. Having a colleague examine your work is an excellent idea.

Utilize Transitions

During our discussion on artistic and inartistic information, we noted that certain

words and phrases indicate that a piece of information is probably artistic.

Consequently, to make our correspondence clearer, we ensured that such artistic
information came after the data or research that we found to be inartistic. These

words and phrases included:

Thus
Consequently

Accordingly

Therefore
As a result

So

Just as we can look for these words to help us locate conclusions in our work so that

we can properly order our points, we can use these words and phrases to help other
people follow our thoughts as well.

An audience might not understand the nature of premises and conclusions or why a
premise/conclusion order results in clearer prose. But regardless, if you use

transitions properly, then your audience will know when you are offering an

argument, opinion or suggestion.

TX Marketing II: Negotiation Techniques 127