Page 131 - TX_Marketing 2_M1_v2

From this we can say that the author probably thinks that the current marketing

program only focuses on listings and not on "proactive solutions" — probably
relocation programs and buyer representation. So how did the author come up with

these ideas?

The Inartistic Information

If the two previous points are the artistic information, then what constitutes the

inartistic information? The inartistic information is pretty much everything else. That
includes all of the "because" listed after the statement "expansion of the marketing

program is important …" such as, the point that clients need to know about all the

programs that we offer and not just those traditionally associated with real estate
brokerage services, or their business and referrals might be lost.

Revision

Now that you have separated out the artistic information from the inartistic
information, try to correctly queue the points so that they flow in a logical order.

Then, try to write a topic sentence for the passage that sums up what the paragraph

is about. Remember what we learned about:
Passive voice

Taught language
Professionalism

Tone

Diction
Buzz words

With these things in mind, rewrite the problematic sentences so that they read more
smoothly. Once you finish, continue below. After we have the passage more or less

"revised" we will discuss the means of persuasion that it uses and if other means

would be a better choice.

TX Marketing II: Negotiation Techniques 130