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does it: 1.) State that there will be a presentation. 2.) Note that the marketing

program has been changed. Is it found in either the first or second line?

If the passage is making an argument, then what approach to persuasion does it use?

Ethos
Logos

Pathos

The passage is not making an argument.

Feedback:

The passage does make an argument, even if it is very low-key. On the surface, this
passage is just an invitation to a meeting and brainstorming session. However, notice

that the passage is already arguing that a plan is necessary and trying to offer

legitimacy to the “firm's” idea. For all we know, the assessment of the marketing plan
could be inaccurate and the "firm" could really be a couple of employees with no

marketing expertise. The way it is presented, however, it sounds authoritative. It is

utilizing logos as a means of persuasion. It presents a series of premises and then
draws conclusions from those premises.

Now, let's examine your work:
 Does it rely on the passive voice?

 Does it utilize an excess of modifiers or buzz words?
 It is rude or too familiar?

 Are there excessive or unintentional contractions?

TX Marketing II: Negotiation Techniques 132