Page 132 - TX_Marketing 2_M1_v2

Possible Revision

There are probably an infinite number of correct revisions. Nevertheless, all the good
revisions will share at least one thing in common: They will move from the premises

to the conclusions. Here is one possible example:

The firm has a new idea for a marketing program that will incorporate a wider variety

of our brokerages services, which we would like to present to the team. Right now,

we focus most, if not all, of our marketing efforts on securing and advertising seller-
listings. However, our firm offers a wide variety of programs that the public might

not even know about, such as relocation assistance and buyer-representation. So

that we do not miss possible referrals or lose potential clients to the competition, we
revamped the marketing program. We will present our current plan at a meeting and

brainstorming session today, in the conference hall, at 4:30. Please bring your ideas.

What is the topic sentence of the revised passage?

1. The firm has a new idea for a marketing program that will incorporate a wider
variety of our brokerages services, which we would like to present to the team.

2. Right now, we focus most, if not all, of our marketing efforts on securing and

advertising seller-listings.
3. We will present our current plan at a meeting and brainstorming session today,

in the conference hall, at 4:30. Please bring your ideas.
4. However, our firm offers a wide variety of programs that the public might not

even know about, such as relocation assistance and buyer-representation.

Feedback:

If you answered 1, you are correct. Unlike the previous passage this passage has a

clear topic sentence that states the point of the passage. Is your topic sentence
similar to this one? Does it state the main points of this correspondence? That is,

TX Marketing II: Negotiation Techniques 131