Page 135 - TX_Marketing 2_M1_v2

Case Studies

The following case studies will present a dilemma or question that relates to the

information presented in this module. After considering each case study and using

your new knowledge about effective communication, please respond to each
question listed.

Case Study 1: Color Selection

Person X must give a listing presentation to potential clients who are in their late 20’s.
She decides that using multimedia might be a good way to engage the sellers and

keep everyone focused. Consequently, she sets up a series of slides on which she will

display tag lines, charts, illustrations, and other images and text. The slide program
she's using requires her to select a background color for each slide. The color or, if

she wants, the colors, that she chooses will appear as the background for every slide

she shows.

Given this, which of the following color selections would probably be the most

prudent?
A different color for every slide

Bright yellow on all the slides

Bright yellow and yellow-green on all the slides
Blues or greens for all the slides

Feedback: Given the options here, blues and greens are probably the best selection.

Remember, everyone has favorite colors—but some colors are just physically harder

on the eyes. Yellow is one of those colors.

An hour or so of brightly colored slides (yellow and yellow-green) are probably not

the way to go. On the other hand, blue is the easiest color on the eyes and it is also
most people's favorite color. She probably would not want to use a different color

for every slide because this might make her presentation disjointed.

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