Page 130 - TX_Marketing 2_M1_v2

If you're not sure that the paragraph has a topic sentence, then try to figure out why

this person wrote the passage, and sum that up in your own topic sentence—use the
"artistic information" as clues. Then, continue below.

The Artistic Information and a Topic Sentence
Looking at your list, please select all the information below that you believe is

"artistic."

1. We need to focus our efforts on all aspects of the firm's various proactive

solutions.

2. We offer relocation programs, manage and advertise listings and represent
buyers.

3. Expansion of the marketing program is important.

4. We have set up a plan.
5. Meeting will be at 4:30 in the conference hall.

Feedback:
If you chose 1 and 3, you are correct; this information is created. It's an opinion or

deduction. The other options are information found in the outside world. They were

not created by the writer.

The artistic information in this passage comprises the author's point. In essence, he
or she must think that the current marketing program for the brokerage does not

focus enough on all of the services that the firm offers. So, the author wants you to

believe that:
The firm needs to ensure that its marketing program addresses all the firm's

services and not just the more traditional ones (probably listing services).

Expanding the marketing program is important.

TX Marketing II: Negotiation Techniques 129