Page 138 - TX_Marketing 2_M1_v2

Which of the following outfits is probably the best choice?

A colored or print dress shirt and a skirt or pants with or without accessories

A black two- or three-piece jacket/skirt suit without any accessories

Jeans and a polo shirt
Shorts and a tank top

Selecting the correct wardrobe can be difficult. While it's generally pretty easy to see
what's "out" (tuxedos, prom dresses, shorts, tank tops, etc.) it can be harder to gauge

the best dress from what's "in" (suits, dresses, skirts, slacks, polos, etc.). In this case,

a colored or print dress shirt and a skirt or pants with or without accessories is
probably the best choice.

A black two- or three-piece suit is probably a little drab for the average college
campus. On the other hand, jeans and polo shirt might be a little too informal for

recruiting young professionals. The dress shirt and pants/skirt is a nice middle point

between the two previous options.

Remember, your appearance is important when it comes to ethos as a means of

persuasion. Consider the current example, would a young professional want to come
and work for a company that she or he didn't consider professional? Would he or she

trust the information you offer if he or she does not view you as a professional?
Probably not.

Case Study 5: Standardized Phone Greetings

Brokerage X has a bigger team of salespeople than ever before and they're doing
great! Now, they're trying to establish some standard practices to make sure that

everyone is on the same page. Currently, they're focusing on creating a series of

standard phone practices.

TX Marketing II: Negotiation Techniques 137