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That is to say, we can look at someone's evidence and someone's conclusions and

see if an argument makes sense internally. When examining information logically you
want to see if the premises that someone offers you, which might include

observations, data or research, adequately support the conclusions or claims that

the person is making.

We tend to believe our own deductions with a greater conviction than we do the

ideas of others. If you can help an audience arrive at the same conclusion as you by
presenting them premises that lead to a logical conclusion, then you are likely to

persuade them on a deeper level.

Logic is a very persuasive tool and, consequently, you should always examine your

ideas for logical progressions.

Here are some steps you can follow to do just that:

State your intent at the beginning—introductions are not a formality, they are

the basis of any clear correspondence.
Outline your position or argument—if you cannot easily outline your position,

then it's either not logical or you haven't quite pinned it down yet.

Examine your premises and conclusions to ensure that someone else could
arrive at the same conclusion.

Please return to the course player to take the interactivity and then the lesson quiz.

TX Marketing II: Negotiation Techniques 151