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For the sake of continuity, please make the top circle the "fireplace circle," the

bottom-left circle the "swimming pool circle," and the bottom-right circle the "two-
car garage circle." That way it will be easier to check you graph. Note that this means

that your circles should be laid out as indicated above.

Your diagram should look like the one below. Notice that unlike the other types of

diagrams, this one successfully negotiates different types of information that are not

mutually exclusive. For this reason, Venn diagrams are great ways to illustrate market
research, consumer report findings, buying habits, etc.!

Case Study: Logic Examples

Throughout the duration of this module we have outlined ways that you can make

your communications more effective and your positions more persuasive. In
particular, we stressed that in the business world you should focus your rhetoric

efforts on logos—as it is generally the most important of the three approaches in

professional settings. We also learned, however, that access to logos as a means of
persuasion depends upon the actual logic of your position.

When you or anyone else presents an opinion or position without the proper
premises and it is, therefore "incomplete," it does NOT mean that the opinion or

position is inherently wrong—as in "untrue" or silly (although it could mean that).

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