Page 145 - TX_Marketing 2_M1_v2
P. 145

More Information: Notice that in the revised sentence we did not use "the sellers"

               again. Instead, we used "the sellers" once, in the first clause, and the pronoun "they"
               (referring  to  the  sellers)  in  the  second  clause.  This  was  to  prevent  unnecessary

               repetition. Pronouns are a good way to insure that your sentences do not sound

               redundant. Just be sure to avoid pronoun confusions. Pronoun confusion is when
               there is a pronoun that could refer to two or more specific or proper nouns; for

               example: "Sarah called Misha. She was happy to receive the necessary information

               from her." Who gave whom information? Notice that there's no way to be sure. It
               could either be that Misha told Sarah something once Sarah called Misha; or, it could

               be that Sarah called Misha to tell Misha the information.


               Case Study 8: House Comparisons

               Broker X is trying to illustrate to a potential client the number of houses that she has

               with  different  features.  Some  of  the  houses  share  some  of  the  same  features.

               Although she will specifically cover each home, she wants to illustrate the number of
               options available to the potential client. She is trying to think of a chart or diagram

               that she could construct to help the client visualize the various options open to him.


               Of the following types of diagrams, which one would best suit Broker X's purposes?

                       Venn diagram
                       Bar graph

                       Line graph

                       Pie chart


               A Venn diagram would allow her to illustrate and number the shared attributes of

               the various homes. This would offer a visual representation of the diverse listings
               that her brokerage can offer. Once she and her clients pin down the grouping that

               the client is interested in, they can then consider each home in particular. The other

               charts would do little to help Broker X.





                                                                 TX Marketing II: Negotiation Techniques         144
   140   141   142   143   144   145   146   147   148   149   150