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Although there are lots of possibilities, your passage should resemble this one in

many ways:

The brokerage has recently found that the number of desks in the office directly

affects the number of salespersons in the field.

Specifically, it found that the more desks it keeps in the office, the greater the

presence of salespersons in the office; and the fewer number of desks in the office,
the less the presence of salespersons in the office. Salespersons maximize

productivity while in the field, not while sitting at their desks. Consequently, we

should cut back on the number of desks in the office so that we can keep
salespersons in the field.

It's unlikely that your paragraph matches this one exactly—which is probably a good
thing! You definitely want to develop your own professional voice. However, your

paragraph should share some of the qualities of this paragraph. For example:

It should have a topic sentence that tells the reader what the paragraph is
about.

It should follow a premiseconclusion construction.

It should utilize transitions when possible.

Case Study 10: Approaching a Problem Client

You are representing a seller-client who wants to ask way too much for his house. It's

up to you to convince him to stick a little closer to the appraised market value. What

is the best way to approach this problem?

Step 1: Gather your evidence for presentation. As a real estate professional, you

understand why it is important for houses to be appropriately priced — it's likely that
your client does not fully understand it.

TX Marketing II: Negotiation Techniques 149