Page 149 - TX_Marketing 2_M1_v2

Because the lowered cost of television makes TV an accessible resource, and because

more people view television than read papers, we should cut back on printed
advertisements and focus instead on television commercials so that we can reach

more people with our given funds.

Logical Incomplete

Feedback:
Although budgets are always a little more complex than this, this is logical given the

PRESENT information. In addition to being a logical claim, it is also in a reasonably

logical order. This author has left logos open!

Example 3

Salespeople need to be out in the field. Therefore, we should have fewer desks in the
office.

Logical Incomplete

Feedback:

This "paragraph" leaves the reader to infer a lot—the connections are missing. Now,
one could see to what the author is hinting. He or she probably means that if we have

a bunch of desks in the office, or possibly a desk for every salesperson, that they are
likely to sit there instead of being out in the field.

Can you improve this author's argument? Let's assume that in fact he or she wants
to say that all the salespeople have desks and that they sit at them instead of getting

out in the field and that, as a result, the brokerage should cut back on the number of

desks in the office. Remember—give the passage a topic sentence, keep it taut, and
keep the premiseconclusion order.

TX Marketing II: Negotiation Techniques 148