Page 54 - TX_Marketing 2_M1_v2

Note
Spreadsheets can accompany most types of graphs as a means

of outlining or summarizing information. It can be much easier

for people to understand a graph if they have the data as well.
Spreadsheets can prove quick and easy reference tools.

Outlines

When you have a lot of information to cover, often a simple outline can help. Outlines

can be as dramatic as multimedia slides that cue the audience as to what topic you
are currently speaking on and where you are going next, or as simple as a typed sheet

detailing your particular points. This can be surprisingly effective, specifically when

dealing with technical data as it allows your audience to view the information directly
and, they can take it with them for later review.

If you have a well-organized outline of your points with your inartistic data on it, then
people will better be able to connect your premises and conclusions. In order to

ensure that people can follow you, however, it's important that your presentation or

correspondence follow the outline and that the outline itself is:
Clear

Concise

Well-organized
Easy to reference

TX Marketing II: Negotiation Techniques 53