Page 59 - TX_Marketing 2_M1_v2

Test for specificity. Do your statistics include information about houses, rates or

figures outside the scope of your presentation?

Once you are confident that the inartistic information you have is relevant, start

considering the best way to present it. Multimedia, graphs, charts, and diagrams, as
well as outlines can all help. Multimedia refers to computer-assisted or generated

colors, images, animations, and sounds that are meant to engage an audience. This

course is an example of multimedia. Multimedia allows for audience participation
and application, which can help keep attention and retention levels high.

There are many graphs, charts and diagrams that could assist you in presenting
inartistic information. For example, pie charts are useful for illustrating percentages

and other types of data that illustrate the make-up of a particular "whole;" bar graphs

can be used to compare several, related data sets of any kind at the same time; line
graphs illustrate data in reference to the passage of time, can comment on data

accuracy, and are often used to graph mathematical functions; Venn diagrams can

illustrate and bring to light complex relationships between different, but not mutually
exclusive, groupings; and spreadsheets work well for documenting large amounts of

information that would be difficult to understand if written out in standard prose. To

choose between these different graphs and charts, ask yourself the following two
questions: What am I trying to illustrate with this chart? Does the nature of the data

lend itself to a particular graph or chart over another?

When you have a lot of information to cover, often a simple outline can help. For an

outline to be effective it needs to be clear, concise, well-organized and easy to
reference. There are many books that contain standards for outlines. Using one of

these can help you ensure that you have a successful outline that people can easily

follow. The trick then is to follow your outline. Do not skip around.

TX Marketing II: Negotiation Techniques 58