Page 55 - TX_Marketing 2_M1_v2

Note:
Outlines can do more than help your audience follow a presentation.

As we'll see in later lessons, composing outlines that have

well-structured points and sub-points is a good way to ensure that
your arguments follow a premise/conclusion relationship.

One way to know that you have a well-structured outline, or that you are at least on
the right track, is to utilize a set outline style. There are many different styles with

small, specific rules, but in general, most of them will involve a series of diminishing

Roman and Arabic numerals and phonetic characters that correspond to increasingly
specific points of a piece. These are helpful for referencing parts of your piece. For

example, if someone has a question about a particular piece of data, then you could

direct them to "Section A, first sub-point," etc.

Consider the following example, which outlines the first part of the paragraph about

rental vacancy rates from our previous example.
1) Whether to build in Alabama or California

a) Rental vacancy rates indicate the availability of rental housing

b) Comparing multiple rates is better than comparing only two
i) Alabama's rental vacancy rate: 11.8

ii) California's rental vacancy rate: 3.7
iii) New Jersey's rental vacancy rate: 4.5

iv) D.C.'s rental vacancy rate: 5.9

TX Marketing II: Negotiation Techniques 54