Page 2 - VICE PRESIDENT – PRODUCT STRATEGY & DEVELOPMENT

Key facts about the company:

Cooper is primarily focused on the replacement tire market and is:
• One of two major consumer tire companies headquartered in the United States.
• The fifth largest tire manufacturer in North America.
• The 12th largest global tire manufacturer with sales of $2.92 billion in 2016.
Cooper Tire & Rubber Company has a significant position in the United States, which is the
world’s largest tire market, as well as a growing position in emerging markets such as Asia and
Latin America. The company has a strong, flexible global manufacturing footprint and efficient
near-source supply strategy where the majority of products sold in a region are produced in

that region. The Cooper global family of companies employs more than 10,400 around the
world.

Cooper is highly confident in the strength of the company’s business model, which has been
significantly strengthened and continues to be enhanced through the following:
• Product mix improvement.
• Improved technical capabilities with enhanced speed to market of exciting new products.

Continued leveraging of their global manufacturing footprint and near-sourcing strategy.
• Growth in emerging markets such as expansion into the original equipment (OE) market in
Asia and broader market penetration in Latin America.
• Operational excellence.
• Growth of their truck and bus radial (TBR) tire business.

As of January 2018, Cooper has declared dividends for 184 consecutive quarters.

Cooper’s key strategic imperatives are:
• Developing a competitive cost structure and improving profitability.
• Driving topline profitable growth.
• Building organizational capabilities.

From a cultural standpoint, the company relies on a standard of excellence and statement of

values that they call "The Cooper Way." It provides the guiding principles of their organization.
Collectively, these philosophies and beliefs define who they are as a company and are the
foundation for every business decision they make and every action they take, shaping the
culture with every tire they produce. These philosophies and beliefs also extend into all
elements of company’s Environmental, Health, Safety and Security programming.

Page 2 Opportunity Profile