Page 3 - VICE PRESIDENT – PRODUCT STRATEGY & DEVELOPMENT

These philosophies and beliefs include:

Help Each Other Succeed
Every day, Cooper Associates help each other succeed. They are people-focused and build
strong relationships. They act for the company's collective good. They encourage one another
and help others learn and develop.

Have Engaged Communication
Cooper Associates practice engaged communications, focusing on being open, candid, and
timely in sharing news and listening to people to make sure they understand.

Be Agile
Cooper Associates are agile. They implement the right change at the right time, take risks,
continue to learn, and value creativity and innovation. They never give up.

Provide World-Class Customer Service
Cooper Associates provide world-class customer service, delivering exceptional value through
great products and services. They are committed to their customer's success and seek what's
best for both the company and the customer. They honor their commitments. In short, they're
the best tire company to do business with – a phrase all hear again and again at Cooper.

Be Results Focused
They're also results focused. They generate aggressive plans, based on the facts – then
relentlessly implement those plans. They align their people, customers, strategy and processes.
They're personally accountable, tenacious problem solvers, who eliminate waste at every
opportunity.

Do the Right Thing
Finally, Cooper Associates do the right thing. They provide high-quality products, and they
promote and practice safe behavior. They use Cooper money and resources wisely. They earn

respect, trust each other, and show respect for the culture and customs of all nations. They act
with integrity, as good community citizens, and they seek diversity of thoughts, experience, and
ideas.

Page 3 Opportunity Profile